Additional Services

Credentials

Just as doctors specialize, so do real estate agents. Even real estate generalists will get additional training in some areas. That alphabet soup after the agents name can be an indication that the agent has taken additional classes in a certain specialty of real estate. Here's what some of the designations mean:Just as doctors specialize, so do real estate agents. Even real estate generalists will get additional training in some areas. That alphabet soup after the agents name can be an indication that the agent has taken additional classes in a certain specialty of real estate. Here's what some of the designations mean:

CRS (Certified Residential Specialist): the highest credential awarded to residential sales agents, managers and brokers.

ABR (Accredited Buyer's Representative): real estate buyer agents who focus on working directly with buyer-clients at every stage of the home-buying process.

SRS (Seller Representative Specialist): the premier credential in seller representation.

SFR (Short Sales & Foreclosure Resource): agents with advanced ability to work with distressed sellers and the finance, tax , and legal professionals who can help them; qualify sellers for short sales; develop a short sale package; negotiate with lenders; limit risk; and protect buyers.

SRES (Seniors Real Estate Specialist): real estate training aimed at helping buyers and sellers in the 50-plus age range.

CNHS (Certified New Home Specialist): real estates most respected and comprehensive certification enables agents to work successfully with builders and developers when working with buyers building or purchasing new construction.

RCC (Residential Construction Certified): real estates most popular and respected construction certification. Buyers have the added benefit of working with an agent that has the product knowledge they need from a true Residential Real Estate Professional.

If the agent calls himself a Realtor with a capital "R," that means he's a member of the National Association of Realtors (NAR). All members of The Payne-Cook Team are Realtors®. That means we subscribe and are held accountable to a higher standard of professional ethics by a ruling authority.

Select an agent with the right knowledge & credentials!

Marketing Makes all the Difference!

Limited Services Broker Marketing

1. MLS
2. Sign in Yard
3. Lockbox
4. Affiliate Sites

Average Agent Marketing

1. Pictures
2. Sign in yard
3. Input to MLS
4. In home Flyers, copy paper
5. Lock box
6. Maybe email blast
7. Maybe post on their personal FB page
8. Maybe open house
9. Affiliated sites

Payne Cook Team Marketing

1. Consistent communication with our clients
2. Team consisting Jennie and Whitney
3. High quality, professional photography
4. Draft romance MLS
5. Post on MLS
6. 24/7 Text capture program
7. Drive by mobile marketing program
8. Custom website posting
9. Video tour marketing
10. Launch to affiliated sites
11. Exposure on Zillow and Trulia
12. Create a YouTube video of your home

13. Just Listed/Coming soon targeted FB advertising
14. Open House targeted FB advertising
15. Instagram marketing
16. Twitter marketing
17. Google+ marketing
18. LinkedIn marketing
19. Agent direct marketing
20. Staging
21. Just Listed marketing
22. Open houses
23. Marketing materials, photo quality paper
24. FB postings on office, company personal and professional sites